Tracks are slowly opening and the teams and drivers are starting to look forward to the next race in Norcal. In the meantime, we have news that a few series and tracks are having events, just a little outside of Northern California
We also had some other great podcast guests over the past month. Gary Carlton, http://www.gkckarting.com, joined us for 4 straight weeks to talk about his karting history from his Junior days all the way to the present. I really enjoyed this series.
In between the Gary Carlton Mini Podcast Series, we had Derek Jones, https://www.powerrepublic.com.au/, owner of Power Republic. Derek is also a content maker on YouTube with hundreds of karting How To Videos. He will definitely be back on our show because I had a great conversation with him. He brings great value to karting, even from Down Under.
The regional racing series known as KPX Championship, www.kpxracing.com, made a return visit to the popular Prairie City track in Rancho Cordova OHV Park. Leading into the event, the promoters, Chris Rossi and Kenny Manchester, were excited due to a high level of pre-registrations. For 2019, the KPX Championship offers racing events for both the Briggs and Stratton LO206 and the IAME KA100 engine packages.
We visited with Kenny on our Podcast leading up to the event.
Along with the KPX crew, we had a joint sponsor for the race weekend to bring coverage. Leading Edge Motorsorts, in Lodi, http://leadingedgemotorsports.com/, helped share the sponsorship costs with KPX. We tried different approaches all day long to see what would have good traction and engagement. Not being able to bring quality on track race coverage of the event, we took a behind the scenes approach. I will link the videos and photos below so you can view them.
The common focus and goal from KPX and Leading Edge was to reach a different crowd. We all understand as racers, how to find event and results, but how do we reach new potential racers. This will be the core focus of Norcal Karters. Branching out to reach new karters.
I would like to thank KPX and Leading Edge for the opportunity to bring karting to the public from a different perspective. After watching these videos multiple times, I have a few good ideas to refine the content and targeting of unexpected high engagement.
I encourage your feedback, your shares, your involvement. All of this content is for the racers. I don’t even like my own voice or delivery, but I’m willing to work on my skills to bring the karting content to the general population. Maybe one day I can be the Huell Howser of Karting, that would be California Gold!