The regional racing series known as KPX Championship, www.kpxracing.com, made a return visit to the popular Prairie City track in Rancho Cordova OHV Park. Leading into the event, the promoters, Chris Rossi and Kenny Manchester, were excited due to a high level of pre-registrations. For 2019, the KPX Championship offers racing events for both the Briggs and Stratton LO206 and the IAME KA100 engine packages.
We visited with Kenny on our Podcast leading up to the event.
Along with the KPX crew, we had a joint sponsor for the race weekend to bring coverage. Leading Edge Motorsorts, in Lodi, http://leadingedgemotorsports.com/, helped share the sponsorship costs with KPX. We tried different approaches all day long to see what would have good traction and engagement. Not being able to bring quality on track race coverage of the event, we took a behind the scenes approach. I will link the videos and photos below so you can view them.
The common focus and goal from KPX and Leading Edge was to reach a different crowd. We all understand as racers, how to find event and results, but how do we reach new potential racers. This will be the core focus of Norcal Karters. Branching out to reach new karters.
Photo Gallery from KPX Prairie City Round 4
I would like to thank KPX and Leading Edge for the opportunity to bring karting to the public from a different perspective. After watching these videos multiple times, I have a few good ideas to refine the content and targeting of unexpected high engagement.
I encourage your feedback, your shares, your involvement. All of this content is for the racers. I don’t even like my own voice or delivery, but I’m willing to work on my skills to bring the karting content to the general population. Maybe one day I can be the Huell Howser of Karting, that would be California Gold!